MAKE IN INDIA: DIPP PLANS 360-DEGREE MEDIA CAMPAIGN TO ATTRACT FDI
The Commerce and Industry Ministry is planning to undertake a “360-degree” media campaign to promote ‘Make in India’ and attract overseas and domestic investment.
The objective of the campaign is generating awareness about investment opportunities and prospects of the country, to promote India as a preferred investment destination in the source markets overseas and to increase India’s share of global FDI, said a DIPP notice inviting request for qualification-cum-request for the media campaign proposal.
“The Department of Industrial Policy and Promotion (DIPP) intends to undertake a 360 degree media campaign for promotion of the ‘Make in India’ initiative to brand India as an investment destination across the world,” it said.
The endeavour is to target the traditional and important source markets overseas from where the country receives a large number of investment proposals.
It said the DIPP intends to release its campaign in the overseas and domestic market, portraying the strengths and opportunities in the Indian economy for investment and highlighting the comparative advantages India has over other investment destinations.
The campaign would focus on global manufacturers, investors and domestic industrialists.
It also plans to undertake a 360-degree international and domestic media campaigns, participate in international and domestic events.
The primary objective of these campaigns is to reach out to global media, manufacturers, investors and institution to attract investment, foster innovation and develop skills helping transform India into a world-class manufacturing hub.
For the purpose, it wants to appoint a creative and media agency.
During the April-February period of 2014-15, the foreign direct investment grew by 39 per cent year-on-year to USD 28.81 billion.
The ‘Make in India’ campaign, which was launched in September last year, seeks to make the country a global manufacturing hub.